Last Thursday I-SITE attended a meet-up entitled “Demystifying Games & ARG’s for Learning” at UPenn featuring Koreen Olbrish from Tandem Learning (@tandemlearning). The talk began with an overview of game theory; Why people enjoy games, how we react to them, and the different styles of games that are out there. This led the discussion down the path of one particular style of gaming that is particularly fascinating, Alternate Reality Games (or ARG’s). In these types of games, players are submersed into an “alternate” world that exists within the real world, interacting with objects and people to accomplish digital tasks. Using these methods, Koreen and Tandem Learning applied these theories to games for clients to achieve various goals.

What types of success can a game have in a corporate world? Well, how about corporate leadership exercises or sales training techniques that your employees enjoy taking part in? When a game is properly implemented into a company, it can facilitate astounding results by providing a competitive, engaging and fun environment for those who participate.  Games aren’t just about sitting on the couch and racking up achievement points anymore, they can provide real results and I-SITE has implemented games for various clients to help encourage learning and growth. We look forward to creating innovative and engaging games as more and more businesses begin to realize the true potential that they can provide.